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develop in China |
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 China's
Challenges
Evolving from the world's biggest factory to creator of the
world's biggest brands is a challenge, and China continues
to struggle with crafting a name for itself beyond just
low-priced products. It didn't help that in its boom years,
Chinese businesses focused more on business expansion than
brand development--a move that paid off in short-term
profits, but hasn't helped businesses long-term. Its job now
is to learn from Japan and Korea and make the shift from OEM
to Brand Builder. It certainly doesn't help when the
country's brand itself has issues, as illustrated by a U.S.
advertising campaign last year. China has also been dogged
by a string of product quality issues and recalls across the
world in recent years.
Foreign
Brand's opportunities
For most Chinese consumers, foreign brands
means good qualities. But only limited foreign brand
has succeeded in China. Most of brand still need cultivate
loyal customers in China. HL Consulting can help foreign
investor develop brand in China.
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